Roadside assistance is a critical part of Ford’s customer service. According to Sterling Black, the manager of Ford and Lincoln Roadside Operations, roadside services provide a meaningful experience for drivers in need. Reliable service can provide a sense of trust between drivers and automakers, so Ford has released some helpful updates to the Ford Roadside Assistance Program.
Now, Ford is including Spanish-language roadside assistance, allowing more drivers to have an easier time receiving battery jump starts, lock-out assistance, flat-tire changes, fuel and fluid delivery, towing, and winching. Further, it’s letting all customers track the locations of service providers that are en route to lend assistance.
Other improvements involve streamlining the process of calling for assistance, reducing wait times, and making the program’s options easier to understand.
Before the update, 88 percent of Ford Roadside Assistance users rated the service as good or excellent. While Black is understandably proud of that rating, he also values continuous improvement for the service and seeks to garner a 100 percent customer satisfaction rating.
Your vehicle qualifies for Ford Roadside Assistance for the first 60,000 miles or five years. You can also call for Ford Roadside Assistance if you’ve been in an accident and require assistance.
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